The future of Mitsubushi 4x4 in South Africa
Posted: Wed May 25, 2016 9:33 am
I think this is a long overdue discussion on the planning of the local franchise holders for this brand.
A take over by Nissan will bring obvious changes as far as they are concerned.
Not necessarly for the good of the consumer.
I am concerned to hear from the trade industry there are no definite plans to bring the Pajero Sport here. Rumours abound but apparently their marketing department cannot speak for themselves. This model has been on the market since last year with excellent feedback from foreign places. Local rumour is it will be too expensive to import.
The future of the Pajero is not even a topic. Their boss is on record saying it will be looked at in the future 2018 or so. This means they haven't had a revised model for years. In this industry it means suicide. Not very difficult to see many customers walking away to where they get more value for their hard earned rands.
However, they are on record for bringing in another model below their Outlander. So marketing is winning the fights. Then they also sit with the fuel consumption scandal which will eat into their bottom line.
With both their competitors, Ranger and the Fortuner, going for local production with huge investments, it is not difficult to see which way the wind is blowing.
Also when hearing about branches closing down (as a direct result of diminishing sales obviously?).
I am not prepared to buy an old design vehicle today which will be off our market in a short (carspeak) time. The investment is too big.
When will the local franchise holders realise the internet has open our eyes.
I am really writing this topic with a heavy heart today as I am a big fan.
But much to my dismay I'll have to look at the Fortuner as a replacement for my Pajero swb.
Sent from my iPad using Tapatalk
A take over by Nissan will bring obvious changes as far as they are concerned.
Not necessarly for the good of the consumer.
I am concerned to hear from the trade industry there are no definite plans to bring the Pajero Sport here. Rumours abound but apparently their marketing department cannot speak for themselves. This model has been on the market since last year with excellent feedback from foreign places. Local rumour is it will be too expensive to import.
The future of the Pajero is not even a topic. Their boss is on record saying it will be looked at in the future 2018 or so. This means they haven't had a revised model for years. In this industry it means suicide. Not very difficult to see many customers walking away to where they get more value for their hard earned rands.
However, they are on record for bringing in another model below their Outlander. So marketing is winning the fights. Then they also sit with the fuel consumption scandal which will eat into their bottom line.
With both their competitors, Ranger and the Fortuner, going for local production with huge investments, it is not difficult to see which way the wind is blowing.
Also when hearing about branches closing down (as a direct result of diminishing sales obviously?).
I am not prepared to buy an old design vehicle today which will be off our market in a short (carspeak) time. The investment is too big.
When will the local franchise holders realise the internet has open our eyes.
I am really writing this topic with a heavy heart today as I am a big fan.
But much to my dismay I'll have to look at the Fortuner as a replacement for my Pajero swb.
Sent from my iPad using Tapatalk

